By Neelam Jethani | BRANDING
WHAT IS BRANDING?
It is one of the concepts of marketing in which an organization creates an image of the brand in customers’ minds. Furthermore, It is a strategy of an organization to help people for identifying the brand quickly and gives reason to choose their product.
OBJECTIVES OF BRANDING
- To Increase Business Value: – Branding is a major investment of time and resources. In addition to this, Proper branding will increase the value of the business or give direction to the customers or employees of what the brand is for which can gain new customers. Moreover, It also includes logos, advertising, customer services, and your reputation.
- To Generate New Customers: – Subsequently, Strong branding means a positive impression of the company in the market. A good brand connects people at an emotional level.
- Create Trust Among Customers: – Furthermore, It is the most valuable intangible asset for the brand in the business. Moreover, For seeking a trusted brand is reliable for there promises. Substantially, Customers’ trust will grow the importance and value of the brand.
Meaning of Branding Strategy
Branding strategy is long-term planning for the development of a brand for achieving business goals. Subsequently, A brand strategy affects directly all the features of the business and it is directly connected to the consumers’ needs and emotions.
WHY YOU NEED A BRAND STRATEGY?
Additionally, The brand represents a customer’s opinion for a company’s product. Brand strategy is important for giving clarity about the brand. Moreover, This strategy significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness, and inspiring employees.
WHAT IS THE USE OF BRANDING ELEMENTS?
The use of brand elements in marketing is to communicate the brand character in the market. Substantially, The brand NAME, LOGO .. are the elements of the brand.
- BRAND NAME: – Brand name is a name given by the organization to the product and services. Nowadays, this is one of the marketing tools for setting up awareness among consumers.
- LOGO: – A logo is a symbol used to recognize the brand, company, product. The logo is an integral part of the brand identity. The instantly recognized logo is an intangible asset for a logo.
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